Marketing Engineering Framework
Engineering is at the center of producing Utility under constraints. Morvay Group approaches every Marketing Challenge with the discipline and analysis of the science of Engineering.
Step 1 Foundation
Foundation is the basis upon which something stands or is supported.
A Foundation is the element that connects the structure to the ground. Foundations need to be deep in order to provide unshaking stability to the structure.
We are driven by the accumulation and analysis of data. We believe there is a direct relationship to the amount of data available to ingest and the ultimate stability of the Marketing programs we develop for our clients.
Step 2 Goals
Marketing Engineering builds on the Foundation by establishing well-defined goals:
- What are you trying to do?
- How is it done today, and what are the limits of current practice?
- What’s new in your approach and why do you think it will be successful?
- Who cares? If you’re successful, what difference will it make?
- What are the risks and the payoffs?
Step 3 Framing
Lastly, MG Marketing Engineering establishes what we refer to as Framing.
We examine and define an assignment through:
- Structure
- Constraints
- Trade-Offs
These are the three considerations that drive the engineering mind-set.
